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The J & D Difference

Johnston & Daniel maintains its “Standard of Excellence” in the Toronto real estate market by the following differentiators:

Powerful Brand Awareness:  Johnston & Daniel is the only real estate brokerage in Canada that boasts two very well-known brands:  Johnston & Daniel and Royal LePage.  Each entity carries recognizable brand awareness on its own, and combined they are unrivaled in the real estate industry.  Royal LePage has been building brand equity since 1913, Johnston & Daniel since 1950 and both have been united since 1994.

Market Presence:  For the last few years, Johnston & Daniel, through its affiliation with Royal LePage, has had the honourable distinction of being Toronto’s Number One Real Estate Brokerage for the entire Greater Toronto Area.

Leading Real Estate Companies:  Johnston & Daniel, through its affiliation with Royal LePage, is a member of the Leading Real Estate Companies, the largest global network of premier locally branded companies, dominated by many of the world's most powerful independent luxury brokerages.

Luxury Portfolio:  Johnston & Daniel has the unique distinction of being the premier Canadian affiliate of the Luxury Portfolio Fine Property Collection.  The Luxury Portfolio Fine Property Collection® is the luxury face of Leading Real Estate Companies. The award-winning website, Luxury Portfolio was launched in 2005. In its first year, it featured more $1 million-plus properties than any other luxury real estate organization. Since then it has grown to include over 15,000 of the world's most remarkable properties, attracting over 1.2 million high-net-worth visitors a year.

In-House Legal Counsel: Johnston & Daniel provides in-house legal support to assist its sales team should they encounter extraordinary complex legal issues or require a legal opinion for any of their transactions.

In-House Marketing Services:  Johnston & Daniel supports its sales team with the support of a state-of-the-art marketing centre manned by a team of marketing professionals.  The marketing centre provides high-quality, professional marketing materials to assist in the promotion and marketing of the sales team's listings.

In-House Mortgage Broker Services:  Johnston & Daniel provides in-house mortgage brokerage support to its sales team along with mortgage services for our clients.  This in-house support ensures that our sales team members are up to date on current interest rates, financial market trends and general mortgage information.  Our clients are able to enjoy professional guidance, pre-approval and re-financing support.

Non-Competing, Non-Selling Management Support:  Johnston & Daniel provides its salespeople with three (3) senior-level management staff to offer guidance, support and direction to the team. 

In-House Administrative Services:  Johnston & Daniel supports its salespeople with a fully staffed administrative team to provide broker-loading services, offer generation, appointment booking, live reception and a host of other valuable services.

Internet Marketing: Johnston & Daniel's comprehensive marketing strategy to ensures that its salespeople's listings get maximum exposure.  Internet vehicles include the Johnston & Daniel corporate site, the Royal LePage corporate site, the Luxury Portfolio site, the Realtor.ca site, and possible syndication on over 150 agent websites.

Premium Advertising Exposure:  Johnston & Daniel holds one of the most prominent positions in the Friday Globe and Mail real estate section,  reaching a wide audience of prospective buyers both through the print edition and online.

International Blog Exposure: J&D's Muddy York Real Estate Blog is recognized internationally as one of the top real estate blogs according to TopBlogSites. The Muddy York Blog is part of J&D's internet strategy to attract not only local viewers, but also international viewers as well. The site provides relevant real estate related articles and market data focused exclusively on the Toronto market place. This highly popular site is linked with teh J&D Twitter site, whcih displays a continuous stream of J&D listings and other related information.  

Strategic Partnerships:  Johnston & Daniel, through its network of affiliated real estate companies, provides its salespeople and clients with preferential services and offerings through such companies as AMJ Campbell Moving Services, Carson & Dunlop Associates, RealWebLeads, (to mention a few).

Unprecedented Training & Development:  Johnston & Daniel further differentiates itself by all the different levels of training available to its members, including:

  • The Brian Buffini Program (100 Days to Greatness®)
  • The Dynamic Agent Program
  • Mastermind Sessions
  • New Agent Workshop Sessions
  • Lunch & Learn Sessions
  • In-House CE Training Sessions
  • Market Strategy Sessions

Financial Stability:  Johnston & Daniel has exemplary financial strength relative to other brokerages because it is a corporately owned brokerage within the Brookfield group of companies.  Brookfield Asset Management is a global asset manager focused on property, power and other infrastructure assets, with approximately US$80 billion of assets under its management. Brookfield is a publicly traded company on the NYSE, TSX and Euronext Amsterdam.

Relocation Services:  Johnston & Daniel provides relocation services to its clients through Royal LePage Relocation Services, Canada’s oldest and largest national relocation company and the only all-Canadian full-service relocation company.

State-of-the-Art Premises:  The Johnston & Daniel premises have five warm, elegant client rooms, including a large boardroom for big client presentations and meetings.  The office environment is fully equipped with wireless, along with the latest technologies available to the sales team.

Community Involvement: Johnston & Daniel gives back to the community both corporately and via its members in such charities as the Shelter Foundation.

Johnston & Daniel Home Tours: Johnston & Daniel holds exclusive home tours for its listings each week to ensure maximum market knowledge and heightened internal exposure prior to release to the open market.

Johnston & Daniel Office Meetings:  Johnston & Daniel holds weekly sales meetings to facilitate the provision of market updates, RECO news and updates, TREB bylaws and updates, new listing communications, corporate and internal information and other topical advice, often including expert guest speakers